You’ll not only be competing against the Lowe’s and Ace’s of the world. There’s likely some overlap, but until you’ve done the research, you won’t know for sure.Ĭase in point: let’s say you own a hardware store and are looking to rank for the term “best gardening tools” on Google. The first thing to remember is that your SEO competitors aren’t always the same as the competitors that you’re used to talking about in your sales and marketing meetings. Keep reading for practical tips on how to save time and increase rankings by peeling back the layers of your competitors’ SEO playbooks. To keep you grounded, here are several steps to help you properly analyze your organic competition. It keeps you from operating in a bubble or simply following gut feelings-and points you towards proven strategies that can help you to outrank other sites quickly and methodically. Rather, you’re one player competing against millions of other sites that are all vying for Google’s favor.įor this reason, competitive research is a core part of building an SEO strategy.
You’re not a solo player simply navigating Google’s strict guidelines. It’s easy to forget that SEO is a multiplayer game.
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